This episode is a long-form, unscripted conversation between ARA Unscripted host Vince and guest Jonathan “Jono” Morrow, a third‑generation auto recycler and past ARA president, covering his personal journey, leadership in the industry, and perspectives on AI, COVID, EVs, business, and parenting.
SUMMARY
In this episode of ARA Unscripted, host Vince sits down with Jonathan “Jono” Morrow, third-generation auto recycler, CEO of M&M Auto Parts in Fredericksburg, VA, past president of ARA, and current president of the Automotive Recyclers Training Institute. Together they trace Jono’s path from “special projects” in the family yard to leading at the state and national association level, and how a backyard phone call eventually led to Vince joining ARA and reshaping member outreach.
The conversation dives into how automotive recyclers are navigating AI, COVID’s impact, and the rise of EVs: from AI-driven claims and inventory tools to why Jono believes technology will augment, not replace, blue‑collar dismantling—at least in this generation. They also share behind‑the‑scenes stories from the “Total Treasure” series and yard tours, including returning an Apple Watch found in a car and building a global video library that recyclers use to improve their facilities.
On a personal level, Jono reflects on growing up in a lean family business, honoring the sacrifices of earlier generations, and trying to raise grounded kids in a very different financial reality. He and Vince talk candidly about work‑life balance, parenting teen boys, and the emotional tension of “aiming the arrow and letting go” as children grow up and parents slowly lose superhero status.
Watch the full conversation below to hear Jono’s stories on leadership, faith, business, and family in the modern automotive recycling world.
