PRP-NE Rebrands as Autoly, Signaling a New Era for NortheastAuto Recycling

May 8, 2026 | News

Albany, NY — May, 2026 — PRP-NE, the leading source of OEM recycled parts in the Northeast, announced its official rebrand to Autoly. This marks a significant milestone as the company aligns its identity with higher standards for quality, reliability, and service, reinforcing the integrity behind its brand.

Autoly’s roots trace back to Team PRP’s network of regional auto recyclers. In 2000, the Northeast region established PRP-NE to take greater control over its operations and raise standards. The transition to Autoly creates a distinct identity for recyclers within the Northeast network, built on that same commitment to quality.

“This rebrand isn’t just a new name. It’s a declaration of who we are today. Autoly represents a network that holds itself to a higher standard, and we believe that’s exactly what this industry needs.”
—Ian Yeager, President & Owner, EL & M Auto Parts

Autoly is built on a network of independent, family-owned shops, which is reflected in every part delivered. The name blends “auto” and “family,” representing generations of trust and expertise. Only vetted partners who meet strict, ongoing performance standards are part of the network.

“Our last names are on the signs out front. We grew up in these businesses, and we care deeply about getting it right. Autoly gives that commitment a name customers can recognize and trust.”
—Matthew Brown, General Manager, Browns Auto Salvage

Supported by a centralized, cross-dock distribution hub, Autoly enables next-day delivery across 11 states, with improved handling and consistent quality from first mile to last. Through a single, integrated platform, customers can seamlessly search and source inventory from 22 trusted auto recycling facilities across the Northeast.

Collectively, the network inventories more than 3,500 vehicles each month and maintains over one million parts in stock, forming the region’s largest supply of next-day OEM recycled parts and setting a higher standard for quality, reliability, and service.

About Autoly
Autoly, formerly PRP-NE, is the leading source of next-day OEM recycled parts in the Northeast, backed by a network of independent, family-owned auto recyclers that provide exceptional service, ensuring parts arrive on time, as described. Rooted in a legacy of trust and driven by a culture of excellence, Autoly delivers on its promises so that automotive professionals can deliver on theirs.

RELATED POSTS