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Automotive Recycling Magazine
Your Online Reputation And Your Bottom Line
By now, you've realized that your business is on full display "24/7" online. Forward-thinking businesses capitalize on increased revenue from a positive online reputation. Who's peeking in your large online storefront window, and how much does this really impact your bottom line? Over 150 million people are now familiar with musician Dave Carroll's story. As his touring band was on a layover in Chicago, he actually saw the baggage handlers roughing up the luggage, including his $2,500 guitar. Sure enough, they broke his guitar to pieces. The fact that United Airlines would not compensate him for his broken guitar, after nearly a year of trying, is where this story really takes off. Dave promised the last representative he spoke with that he and his band would tell the world about his experience. Soon Dave fulfilled his promise and his song -- "United Breaks Guitars" went viral on YouTube. By the end of the first week, the video was up to 2.5 million views. In the first four days, the stock price of United dropped 10%, costing shareholders $180 million. This video now has over 13.5 million views. In addition, Dave's added two more videos, wrote his first book, and is currently speaking globally.
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Connecting Partners in the Repair Process
Recycled parts have long been recognized as a cost effective alternative to OE New and with today's heightened focus on being "green," utilization of recycled parts in the collision repair process makes more sense than ever. For auto recyclers who want to have their inventory of parts made accessible to the estimator, Mitchell's Quality Recycled Parts program (QRP) is an excellent solution. QRP data is processed and made available to insurance, independent appraiser, and repair facility estimators on a daily basis. Fully integrated with Mitchell Estimating, QRP provides easy access to recycled parts during the estimate writing process. When selected as an alternative to OE New parts, the part price, recycler contact information, part details (damage codes, notes, etc.) are automatically included in the estimate to repair.
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Partnerships in Automotive Repair
The publication of ARA's Special Report: Partnerships in Automotive Repair comes as all stakeholders in the automotive sector continue to adapt to the effects of seismic change that have taken place over the past few years. As the average age of vehicles on the road continues to rise, many auto manufacturers have rebounded and technological advances in vehicle design, structure and electrical components are in the headlines seemingly every week.
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Getting the Part: Connecting Automotive Recyclers and Repairers
Relationships are a key priority for Dan Risley, Executive Director and President of the Automotive Service Association (ASA). His organization advances professionalism and excellence in the automotive repair industry through education, representation, and member services, serving owners and managers of automotive service businesses that strive to deliver excellence in service and repairs to consumers. ASA has 5,000 members and an additional 2,000 through affiliation. Our member's business goals are pretty simple as it relates to recycled parts. "Utilize readily available, cost effective, high quality parts that help keep repair costs and cycle times down," says Risley. As for the use of recycled auto parts in repairs, Risley has a positive view of the role professional automotive recyclers play in their industry. "Over the last 15 years, I have seen a very genuine and positive outreach from auto recyclers who want to bridge the gap to work effectively with repairers," says Risley. "Recycled auto parts are an essential part of the supply chain from all perspectives“ from insurance, collision repair and mechanical.ā€¯
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